Published November 2004 450 pages €1000 per copy CD-ROM available on request The report will be of interest to all those in the industry with an interest in the rapidly growing and evolving Asian auto sector and the potential this offers.

PwC AUTOFACTS/AutoBusiness Asian Supplier Report

The rapid growth in vehicle assembly in many parts of Asia, most notably China and South Korea, is focusing increasing attention on the supplier base in the region. Local suppliers are becoming more prominent as OEMs seek to raise local content levels, and major international suppliers are also being lured to invest in a region outside their traditional, mature market areas.

This presents challenges for local and global suppliers respectively. Small and medium size local suppliers are being forced to advance technological expertise as rapidly as possible. Development of much improved quality and delivery performance is also paramount.

Global suppliers are seeking appropriate strategies to transplant their existing expertise and capabilities to these regions. Although targeted initially at servicing the burgeoning local vehicle manufacturing sector, new investments by suppliers could also become future substantial low-cost export bases for components.

A number of development strategies have already evolved. Joint ventures have become the preferred route for many local and international suppliers. The former gain swift access to partners' product and manufacturing technology, as well as insight into best practice in other key areas. The latter get valuable insights into local business practices and culture and enhanced access to difficult-to-penetrate markets.

The Asian Supplier Report, a new report from AutoBusiness, provides insights into how this new supply base is evolving and reviews alternative supplier strategies.
The introductory chapter presents an overview of vehicle manufacturing trends in the key countries in Asia and reviews the impact of announced new OEM investments.

The remaining chapters of Section 1 briefly analyze key trends and developments in a number of the main countries in Asia, including Japan, China, India and South Korea.

Section 2 presents detailed profiles of around 150 key suppliers currently active in Asia. Around 100 of these are locally-based suppliers, while around 50 are major global tier 1 players that already have defined Asian strategies in place.

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